Challenge

Treetop Golf were struggling to stand out in the increasingly noisy and flashy competitive socialising category.  As they looked to scale across the UK, they needed a more focused, more confident and more distinctive brand positioning that would capture attention and get them noticed.

Solution

Working closely with the leadership team, we took a step back and helped them rethink their category, repositioning the business within the rapidly growing world of immersive experiences. This strategy built upon their rich and engaging approach to storytelling as well as their careful attention to quality and detail across the experience and helped prime the business for growth. The brand promise of ‘Welcome to extraordinary’ made the most of their strengths in creating brilliant ‘wow’ moments and gave clear focus as they rapidly expanded their sites across the UK, informing activity and communications, from the initial landlord pitch to site design and customer experience.