Challenge

La Fosse operates across the highly competitive recruitment sector with a full suite of services from executive placement through to training and placing the next generation of talent. But their siloed business model made it challenging to cross sell and reduced their overall brand presence.

Solution

We established a distinctive and authentic group brand narrative that positioned La Fosse as a dynamic talent consultant, equipping businesses to keep pace with continuous digital transformation. The new brand architecture we developed supported this positioning and united the offering, establishing them as an end-to-end service provider capable of working across a client’s full people strategy. The new brand strategy and architecture solution focused on establishing deeper on-going relationships with clients rather than one-off service provision, ultimately making the most of its capabilities, securing longer term contracts and fundamentally increasing the market value of the business.