Challenge

Modular construction (MMC) has the potential to radically change the way homes are built, across the length and breadth of Britain. Speeding up construction timelines, solving for skills shortages and improving environmental sustainability. L&Q recognised the promise of this construction method and was investing in potential applications but didn’t know how to position themselves in the market.

Solution

L&Q had developed an approach that could utilise the efficient benefits of MMC whilst retaining the flexibility of traditional construction approaches, lowering risk and making it easier to put into practice. We created a proposition of “Works for all’ that established L&Q as a leading voice, opening up universal access to the future of construction, even in challenging dense urban spaces.