Challenge

Oxford University Press has been shaping our understanding of the world for centuries. However, they were struggling to make the most of their uniquely rich heritage as the category shifted to digital and demanded a more dynamic and nimble start-ups mentality.

Solution

Following a global rebrand, we developed go to market propositions, messaging and visual assets across its divisions, including English language learning, digital platforms, academic research and beyond. We set out a new storefront for the brand through a digital strategy and design for the new OUP.com, that projected its progressive and engaged position to the world. We re-unified teams around the new brand, building a shared sense of purpose and cohesion while equipping them with the language and tools to effectively serve up their specific content and offer. The result was a bold dynamic organisation confidently asserting its relevance to audiences around the globe.