Challenge

Recycling Lives has a unique and purposeful business model helping reoffenders back into the workplace. Yet this distinctive approach was masking the fact they were also highly innovative, leaving them overlooked as a serious contender in an increasingly competitive and dynamic sector.

Solution

We created a brand that allowed Recycling Lives to tell their complete and powerful story, helping them stand-out in the market as an example of how doing good could also make good real business sense. This not only distanced Recycling Lives from their peers, but it also created an extraordinary and compelling narrative that clients loved and wanted to be part of. No longer were they confused as a charity brand. Instead it ensured that they were seen as an important environmental innovator, a brand with a conscience and a commercially ambitious organisation.